Every marketer is aware of the power of social media. It is one of the cheapest and most effective media to increase brand awareness and customer engagement. But grabbing the audience’s attention is very challenging in today’s high competition. Being present on social media is not enough for brands to create adequate awareness and engagement. They need to optimize their social media channels to increase their business reach.
This article will explain what social media optimization is and how it can help your brand create more brand awareness.
What is social media optimization?
To optimize your social media, you need to find the content that performs well for your brand. Social media optimization means finding out what your audience expects from you and how you can deliver it.
Whenever your audience wants to know something about you, they simply perform a search. But what if we say that there is a considerable connection between social media optimization and your search performance. Google algorithm takes your social media performance into account to show your business on its search engine result page. Your social media performance, number of followers, and the level of engagement play a significant role in your ranking. The more your social media is optimized, the better your search performance is.
Whenever you search for any company or an organization, you may get their social media pages first. As per Ascend2’s study, 50% of companies who have not optimized their social media struggle with SEO. The social media team and the SEO team have to work hand-in-hand to drive outstanding results.
Choose the right platform
There are multiple social media platforms out of which you can choose whatever suits your brand. Not every social media channel will work for you. For example, if your brand is into fashion, then Pinterest might be a better platform for you than Twitter. If you are into B2B selling, then LinkedIn is a better platform for you rather than Instagram. So, depending on the nature of your business, you can select the best platform for you. You don’t need to optimize every social media channel. Just find the right platform for your brand and optimize your presence.
Increase shares from employees
As per a survey by Sprout Social, around 67% of people use social media for work. So, to optimize your social media channels, encourage your employees to share branded content on social media channels. You can also go for an “employee advocacy program” and sharing tools that can make content sharing easy for your employees.
The human brain processes visual content faster. Visual content is more capable of catching eyeballs and generates better engagement. To optimize your social media channels, make sure you use visual content. Pay more attention to your title and tag if you want to perform better on Google Image Search.
Don’t ignore YouTube
There is no denying of the fact that video content performs better than any other content. Creating video content demands a lot of time and effort, but it indeed delivers big payoffs. Google owns YouTube, and very often, Google serves videos in its search results. So, make sure you create a substantial presence on Youtube and upload videos to engage your audience.
Use an appropriate amount of hashtags
Hashtags are an essential tool to improve your brand’s discoverability on social media channels, especially on Instagram. But overuse of hashtags can fade away the authentic feel of a post, so make sure you use a limited amount of hashtags. The number of hashtags depends on the platform you are using.
Social media optimization is one of the essential components to boost your social media strategy. All components of social media strategy are interconnected, and social media optimization is one of them.
Edward Lewis is a creative person who has been writing blogs and articles about cybersecurity. He writes about the latest updates regarding mcafee.com/activate and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs, and websites.